Want your copywriting to engage better? Make customers feel seen (my story with Sony)
Summary: Effective B2B copywriting must shift from “puddle marketing” to identity-centric[…]
How does storytelling help B2B marketing? Ask Nigel the cat
🐾 The Nigel Nugget (TL;DR) Storytelling in B2B marketing works by[…]
Why C-suite thought leadership cuts right through the AI marketing slop
Do you want your brand to stand out in a noisy[…]
B2B tech copywriting secrets revealed
We could write endlessly about copywriting secrets. But let’s keep it[…]
Why do B2B tech case studies offer extra ROI vs. AI slop?
TL;DR B2B tech case studies can outperform AI marketing content because[…]
Five ingredients for a standout B2B tech case study
Why do some case studies fizz with value while others can[…]
Catnip for marketers, copywriters … and psychopaths
Executive summary: Dale Carnegie’s How to Win Friends and Influence People[…]
Marketing: It’s all about the pace
Years ago, I wrote for daily newspapers about websites, tech stuff[…]
Retro marketing moves that never lose their power
If you could spend hours with two top marketing gurus, what[…]
Why it’s time to get emotional with your B2B tech marketing
About 90% of my work is B2B tech copywriting. But this[…]