AI SEO and GEO for B2B tech: Get your brand recommended by AI search

Why isn’t traditional SEO enough anymore?

Search is changing fast, according to analysts. Gartner estimated a 25% drop in search engine volume by 2026 because of AI chatbots and other virtual agents. Bain & Company has also found rapid growth in demand for AI search. In our analysis, this is partly due to speed and convenience – but it’s also because AI delivers deeper insights that B2B buyers value.

AI tools are shaping buyer research, including traditional Google searches as well as conversational questions and answers within ChatGPT, Perplexity and Gemini AI.

For B2B tech companies, GEO is becoming critical because buying journeys increasingly begin inside AI tools rather than traditional search engines. Success now depends on how easily AI systems can understand, trust, and extract your content.

More buyers are asking AI for B2B vendor comparisons and get recommendations (zero-click summaries) before they even decide to visit websites.

What’s the best way to optimise for zero-click B2B searches?

As a B2B tech marketer, you need a strategy that ensures your existing content – and any new content – doesn’t get bypassed by AI. You need the right content to get recommended by AI, and structured in a way that’s easy for AI to retrieve. Better still, AI SEO and GEO search can work in your favour and give your marketing a major boost. That’s where we can help to elevate your AI search visibility.

Need a refresher on AI SEO & GEO? See our quick guide

AI SEO and GEO for B2B tech = First-mover advantage

This is a huge opportunity for B2B tech marketers. With the right SEO strategy for AI, you’re more likely to get referenced as an authority in AI overviews. And with Generative Engine Optimisation (GEO), your content can become more LLM-friendly and machine-readable, so it’s readily discovered and cited by the likes of ChatGPT, Gemini AI and Perplexity.

Do I need a copywriter to optimise our B2B content for AI search and discovery?

Using a skilled copywriter is key. Companies mustn’t lose their distinctive brand voice and USP while adapting content for AI. Becoming machine-readable is important, but content must retain its meaning, value and human voice. Otherwise, content can become AI slop that’s unreadable and impersonal.

What’s the ROI for AI search: SEO & GEO for B2B tech?

There’s a great ROI opportunity here for B2B marketers wanting to gain more value from their budgets. By appearing as ‘the source’ in AI responses, brands capture the focus of high-intent leads – before they even visit a search engine. Organic content pulls in more prospects, which reduces the need for spend on search ads, lowering cost-per-acquisition.

With careful changes to your content, we can help to raise your profile – so you’re more likely to get cited by AI as ‘the answer’.

Check out these examples involving our own website:

Scenario 1: People search on Google using keywords relevant to our brand

Outcome: In this search, Google not only ranks us top in organic results, but it also cites us as #1 in the AI Overview (which uses Gemini AI).

Scenario 2: People use ChatGPT, asking a specific question relevant to us

Outcome: ChatGPT replies in the conversation, citing us first in its answer.

Want more examples of how it works? See our case study

Our services: AI SEO and GEO for B2B Tech

7 steps to ‘owning the answer’ with AI  

Try our seven-step strategy. If you want to try our service, you can start small – with just one page. While it’s impossible to offer guarantees with AI SEO & GEO, we’re confident we can move the dial. We also believe it’s important to build trust with you, one step at a time.  

Step 1: Pick a page

Together, we discuss your website’s pillar content and identify a single page to optimise for AI SEO and GEO as a pilot project.

Note: You must have web analytics for this page, so you can see the impact before and after changes.

Step 2: Send us your messaging

You share with us your latest company messaging framework (which includes this particular product or service) and your brand voice guidelines.

Step 3: Consider our suggestions

We send you our AI SEO and GEO recommended strategy for the page.

Step 4: We optimise your content

Depending on the nature of your page, we will:

A: Focus on AI SEO

We’ll find ways to enhance experience, expertise, authoritativeness and trustworthiness (E-E-A-T) so your content is more likely to be cited in AI overviews.

B: Enhance for GEO

We’ll look to structure your content so it’s easier for AI to include in its synthesized narratives — and sometimes lift verbatim.

C: Keep content on-brand and human

With AI SEO and GEO, there’s the risk of content becoming cold and mechanical. We inject life, warmth and humanity, aligning with your brand voice.

See Why an AI-savvy copywriter can save you from AI SEO/GEO disasters.

Step 5: Your team uploads the updated web page

Having reviewed the content and made any tweaks with us, your team uploads the page and reindexes on Google and Bing.

Step 6: You check the impact

Try this. Search on Google (use incognito mode) to see if you’re appearing in AI overviews. Also, pose questions in ChatGPT to see whether you’re showing up in conversations – and how the AI compares you to competitors.  

You can also keep your eyes on changes to page impressions for content you’ve just optimised – as well as referral traffic sources and direct traffic.

Just be aware that timelines move differently to traditional SEO. For example, if you’re an existing brand, you may find the following:

• Week 1: Your optimised page gets indexed
• Weeks 2-12: You could start appearing as a cited source in AI overviews on Google or get referenced in ChatGPT, Gemini AI and Perplexity conversations
• Weeks 12-26: Your traditional SEO rankings traffic could increase as search engines validate your E-E-A-T
• Weeks: 26-52: Your brand may become top-of-mind for AI models, as your content gains authority

Step 7: We create a strategy together

During weeks 2-12, you may start seeing the benefits and feel confident to move forward with our services. We can then create an AI SEO/GEO content strategy to elevate your AI profile across your key web pages, About page, guides, blogs and other long-form content.

Any web page with important content can benefit from an AI uplift.

But for the best ROI, think tactically and prioritise content where any of these scenarios apply:

• You’ve got a key product or service that isn’t getting attention
• You’re bringing a new proposition to market
• There’s a niche market opportunity that you need to exploit
• Your solution is under competitive pressure, and you need the edge
• You’re a small- or medium-sized brand that needs a stronger profile

Going forward, we can help you to keep enhancing your content for AI, as your business develops and aims to become ‘the answer’ in new areas.

Here’s a visual summary of steps 1-7.

Search strategy: AI SEO and GEO for B2B Tech

Ready to take the next step? Try out a single page

Get in touch using the form below and we’ll fix up a call. The right approach can give you a major competitive advantage, so your company and its solutions are referenced in more customer conversations with AI.

About Steve Fountain

Lead Copywriter & Founder

Steve is a B2B technology copywriting specialist with over 15 years of experience crafting content for global enterprises like Oracle, SAP, and Salesforce. A former newspaper journalist and sub-editor, he combines editorial rigor with deep expertise in AI solutions and digital transformation.

Full Profile → LinkedIn →