Search is changing rapidly – with B2B tech brands needing copywriting specialists to boost AI visibility. We’ll talk you through our case study, showing how AI SEO and GEO deliver results with ChatGPT, Perplexity, Gemini AI, Microsoft Copilot and Google AI overviews.
How did we get here?
Back in 2024, things changed. Previously, SEO was often a key consideration in our copywriting. But then we started getting requests from a few tech clients about AI-optimised content. We began adding more Q&As to key content to help with generative engine optimisation (GEO).
During 2025, a few more clients began switching up their strategy – and we developed our own understanding too. Then we began making our own AI SEO and GEO recommendations.
Case study: Using AI SEO and GEO copywriting techniques
We sign NDAs with clients, so we can’t show you their results. But here’s an idea of what we’ve achieved with our own website through optimisation for ChatGPT, Perplexity and Gemini AI, as well as overviews from Google AI and Microsoft Copilot.
Example 1: Google organic search and AI Overview (Gemini)
We search on Google with keywords relevant to our brand: “copywriters UK technology B2B”.
Important: When checking your own website, use incognito mode. Otherwise, the AI may remember your own URL from cookies and rank it higher than it appears to other users.
Outcome: Our home page appears first in organic results and is cited first in the AI Overview.
Example 2: ChatGPT AI conversations
We ask ChatGPT for recommendations for B2B tech copywriters in the UK who can create campaign content.
Outcome: ChatGPT puts us first and creates its own summary of our services, using our optimised content.
Example 3: Gemini (Google AI) conversations
We ask Gemini for recommendations for a specialist copywriter for business transformation solutions.
Outcome: Gemini recommends our services in its summary.
Example 4: Perplexity AI conversations
We ask Perplexity to recommend B2B tech copywriters who understand storytelling.
Outcome: Perplexity suggests our team as its first answer.
Example 5: Microsoft Copilot and Bing
We search on Bing for UK B2B copywriters.
Outcome: Microsoft Copilot suggests our services. We also appear first in Bing’s organic search results beneath, with the AI summarising our services.
AI SEO and GEO search visibility: How did we do it with copywriting?
Discover how to get your B2B tech brand recommended by AI. Our seven-point strategy can boost your AI search visibility. Take a look.