Do you need an FMCG copywriter you can trust? If so, I’ll be glad to help.
As an FMCG copywriter, I’ve crafted sparkling text for Sony, Mobile Phones Direct, O2 and other high street names – as well as for luxury lifestyle brands.
FMCG copywriter experience
Most of my work is B2B. But I’ve also produced sparkling copy to help to sell expensive gadgets, beauty products, luxury breakfast cereals and much more.
Win hearts and minds
Quite often, FMCGs are an emotional purchase – so understanding the thought process of your customers is essential. What are their aspirations and their worries? What kind of lifestyle do they aspire to? How can your products provide the answer?
Cutting through
My background in newspaper journalism helps. I can cut through the jargon – and connect directly with your audience in just a few words. Just before they’ve thought of the next question … I’ve provided the answer.
Contact me, if you need help with any of these IT copywriter projects:
Marketing collateral: brochure copy, product guides, PowerPoint presentations, direct mail, print advertising, feature articles, press releases and case studies.
Online copywriting: email copywriting, landing pages and microsites, website copywriting, SEO copywriting, news stories, web banners and user help guides.
Social media copywriting: Facebook posts, Twitter tweets, blog entries and scripts for YouTube videos.
Branding services: company names, product names, writing style guides, event branding and entries for awards.