Business B2B copywriter

Do you need a business B2B copywriter you can trust? If so, I’ll be glad to help.

I’ve been a business B2B copywriter for more than 10 years, producing sparkling text for O2, Hilton International, Motorola, Sony, Colt, Oracle, NatWest Bank and many others.

I understand business and, just as importantly, I understand customers and how they think.

Where to start?

Is your audience interested in business benefits – or the tiny details behind your products and services?

I always favour the former, wherever possible. I take something dry and transform it into easy-to-read text that really explains the advantages to your audience. After that, it’s OK to talk detail if that’s what your audience needs next. But often just a little is enough.

Win hearts and minds

A business B2B copywriter must understand the hopes and fears of your audience – and find the best way to connect with them. See Why choose me? to find out what makes me different and how I can give you the edge.

By training I’m a daily newspaper journalist, so I know how to make your words punchy and interesting.