B2B tech copywriting secrets revealed
We could write endlessly about copywriting secrets. But let’s keep it[…]
How does storytelling help B2B marketing? Ask Nigel the cat
🐾 The Nigel Nugget (TL;DR) Storytelling in B2B marketing works by[…]
Want your copywriting to engage better with customers? Make them feel seen (my story with Sony)
Summary: Effective B2B copywriting must shift from “puddle marketing” to identity-centric[…]
Why C-suite thought leadership cuts right through the AI marketing slop
Do you want your brand to stand out in a noisy[…]
Marketing storytelling at its best — when you need a podcast reboot
Calling all marketers and creatives: If you get sick of humdrum podcasts,[…]
Catnip for marketers, copywriters … and psychopaths
Executive summary: Dale Carnegie’s How to Win Friends and Influence People[…]
Retro marketing moves that never lose their power
If you could spend hours with two top marketing gurus, what[…]
Marketing: It’s all about the pace
Years ago, I wrote for daily newspapers about websites, tech stuff[…]