Copywriting FAQs

Copywriting FAQs

By Steve Fountain, Chief Copywriter

Q: How much do you charge?
A: Copywriters usually estimate for jobs using a daily rate. For example, a four-page A4 brochure may take two days. I charge mid-market prices for a top-quality service.

Q: Are there any sectors you don’t write about?
A: Yes. I’m fine with most subjects. But I know nothing about healthcare, the legal industry, nuclear physics or heavy-duty finance.

Q: Anything else you avoid?
A: Yes, jobs involving politics, promoting various social causes or campaigns, idealisms, religions or unethical business. As a journalist, my scam-radar also detects pyramid-selling and dodgy business schemes very quickly.

Q: What are your terms and conditions?
A: I send these when I estimate for jobs. My payment terms are 30 days from invoice. Once my invoice is paid, the copyright for the text belongs to you.

Q: Do you offer more than one-off projects?
A: Yes. I work on a retainer basis for companies that need regular help. For example, they may pay me for a couple of days per month.

I’d like to meet face-to-face, is that OK?
A: Yes, as long as the project represents more than 1-2 days’ work – or if you’re prepared to pay for my time.

Q: You sound busy – are you available?
A: I’m usually 70-100 per cent busy. But most times I can accept new projects.

Q: I want to become a copywriter, any tips?
A: Yes. It’s a long road. (If you’re a student, first follow a career in journalism or marketing.) Forget any notions that copywriting is an easy way to make money. A newcomer will find it incredibly hard to find work, especially without a portfolio of projects. I’m unaware of any ‘copywriter qualifications’ being helpful either. Basically, you need to love writing – and be doing it already. Write for local papers, websites, magazines, friends’ businesses … for free, or just a few pounds. Also, write about your passion (eg, cars, football, health, etc) because that’s where you’ll shine. Before long, your style will improve and you’ll build up a portfolio. But even then, it’s hard finding work and struggling with cashflow. I’m sorry, I can’t offer you any work.

Get an estimate or some free advice

If you’re a creative agency, marketing manager or entrepreneur, then we’d love to hear from you.

Call Steve Fountain in the UK on 07377 647 057 or message us here.

    Your Name (required)

    Your Email (required)

    Your Message