Do you need a copywriter to create your Facebook posts? If so, I’ll be glad to help.
As a Facebook copywriter, I can craft interesting, relevant posts to keep your page fresh – so your audience grows and stays in touch.
In my personal life, I’m a daily Facebook user. I’m not obsessive though … checking every five seconds, posting nonsense and forming phoney friendships.
Instead, I keep in touch with friends and family. I also follow a limited number of bands, topics and companies. You’re probably the same as me.
In business, I have Facebook too. You’ll see the little link logo above this page. But if you take a look, you’ll notice very little activity.
As with my Twitter account, I could create a frenzy of messages and fill my hours with chatter. But it wouldn’t earn me a penny.
I just do enough to tick over.
So why do I have Facebook?
Well, if you want to add me as a friend, I’ll be delighted. I mean, who doesn’t want to be liked!
But having Facebook is a very important positioning statement in itself: It shows I understand Facebook. I’m engaged with social media. Some copywriters embrace it. Others haven’t a clue. I get it.
I’ll expand on this in a moment …
There are two main reasons for companies to embrace Facebook:
1) It’s good for business
Facebook really helps some businesses:
- Company A are huge but genuinely cool. People like them and want to be friends.
- Company B are dull. But their products, special offers and incentives are worth knowing about.
- Company C is a chic little cafe and works at the micro level with an audience that uses Facebook and shares links. Each personal relationship makes a big difference.
2) It’s a vital positioning statement
This might sound rather hollow. But even if Facebook delivers no financial benefit to your business, it’s worth having because it says something about you. It’s a positioning statement.
The Facebook logo on your home page says you’re engaged with social media: You’re a bright, energetic company that reaches out to new audiences. It’s the same with Twitter too.
The trick is saying just enough – but not wasting too much budget.