Facebook posts

Facebook posts

Do you need a copywriter to create your Facebook posts? If so, I’ll be glad to help.

As a Facebook copywriter, I can craft interesting, relevant posts to keep your page fresh – so your audience grows and stays in touch.

In my personal life, I’m a daily Facebook user. I’m not obsessive though … checking every five seconds, posting nonsense and forming phoney friendships.

Instead, I keep in touch with friends and family. I also follow a limited number of bands, topics and companies. You’re probably the same as me.

In business, I have Facebook too. You’ll see the little link logo above this page. But if you take a look, you’ll notice very little activity.

As with my Twitter account, I could create a frenzy of messages and fill my hours with chatter. But it wouldn’t earn me a penny.

I just do enough to tick over.

So why do I have Facebook?

Well, if you want to add me as a friend, I’ll be delighted. I mean, who doesn’t want to be liked!

But having Facebook is a very important positioning statement in itself: It shows I understand Facebook. I’m engaged with social media. Some copywriters embrace it. Others haven’t a clue. I get it.

I’ll expand on this in a moment …

There are two main reasons for companies to embrace Facebook:

1) It’s good for business
Facebook really helps some businesses:

  • Company A are huge but genuinely cool. People like them and want to be friends.
  • Company B are dull. But their products, special offers and incentives are worth knowing about.
  • Company C is a chic little cafe and works at the micro level with an audience that uses Facebook and shares links. Each personal relationship makes a big difference.

2) It’s a vital positioning statement
This might sound rather hollow. But even if Facebook delivers no financial benefit to your business, it’s worth having because it says something about you. It’s a positioning statement.

The Facebook logo on your home page says you’re engaged with social media: You’re a bright, energetic company that reaches out to new audiences. It’s the same with Twitter too.

The trick is saying just enough – but not wasting too much budget.

By Steve Fountain

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